Clif Bar Takes The Organic Message to TV, the Web and Twitter
Clif Bar & Company is taking the message of organic to TV and social media in the next few weeks. We thought you’d like to know and perhaps join in the viewing and online conversations.
Food Forward on PBS-TV
Food Forward, a new 13-part PBS series highlighting innovators and pioneers transforming the way we grow and eat our food, begins airing in September in a variety of cities nationwide. Clif Bar is a sponsor of the series, which in Episode 3 about seed features Matthew Dillon, director of Seed Matters, an initiative of the Clif Bar Family Foundation. Matthew also serves as Clif Bar’s senior manager of agricultural policy and programs.
In addition to seed, Food Forward episodes cover people transforming the way we eat fish, milk and meat; as well as the future of food, water, soil, school lunches, food waste, food justice, wild food and U.S. agriculture. To watch Food Forward, check your local listings or view the series now online at your leisure at http://www.pbs.org/food/shows/food-forward/. Two new episodes are posted weekly.
Twitter Party with the Organic Trade Association (OTA)
On Wed., Sept. 10, we’re joining with the Organic Trade Association to participate in the first-ever organic social media campaign of its kind. Matthew Dillon will be the guest on a live Twitter Party called “Organic is Non-GMO + So Much More” at 2 p.m. (Pacific Time) co-hosted by Clif Bar and the OTA. You can go to #OrganicFestival on Twitter to follow the comments “live” or participate in the conversation. The Twitter Party highlights a day in which the OTA is utilizing social media to address confusion and concerns about GMOs growing presence in our food supply.
More broadly, the Twitter Party is one element of OTA’s “Organic-Palooza,” a 10-day social media festival that runs Sept. 8 – 17 to spotlight, share and promote organic. Check #OrganicFestival on Twitter each day during Organic-Palooza to learn more about organic ingredients, food and fiber. Or visit @ClifBar, our twitter handle, where we’ll also retweet organic posts during Organic-Palooza. Here is an additional link for more info regarding the twitter party.
