Wholesome & TruSweets

The Wholesome Story

Wholesome Sweeteners, Inc., formed in 2001, is the nation’s leading provider of sustainable, environmentally and ethically responsible, great tasting sweeteners.  We specialize in supplying Organic, Fair Trade Certified, Non-GMO Verified sugars, syrups, and honeys, all made from nature’s best resources.

The company which redesigned and relaunched the company brand as Wholesome!® in 2015, has grown to become a recognized leader in socially and environmentally responsible business practices and products.  Over 60 new products have been developed during the last 10 years and they are the first choice for many notable chefs and consumer good-food advocates alike.  Wholesome! is the leading brand of organic sweeteners in grocery stores and the leading supplier of organic sweeteners to food companies as an ingredient.

Our Philosophy

We pour our whole heart into all we do.

At Wholesome! we are committed to providing the most delicious Fair Trade Certified, Organic, Natural and Non-GMO Project Verified sweeteners sourced from ethically and environmentally responsible growers and manufacturers.  We provide safe and flavorful sweeteners that are produced with respect for food safety, the environment and human welfare.

We strongly believe in the importance of sustainable and organic agriculture to encourage a safe and beautiful future for the planet and its people.

We believe protecting the environment through sustainable farming is critical to a healthy planet and healthy people.  We believe that the farmers who feed the world every day deserve a fair price for the crops they grow.

The TruSweets Connection

In December of 2015 Wholesome announced its purchase of the organic candy company, TruSweets.  TruSweets added it’s two candy brands, Surf Sweets® and TruJoy Sweets™ to the Wholesome Sweeteners portfolio.

The TruSweets Story

The TruSweets company was founded in 2008 by Bert Cohen.  After he discovered Surf Sweets, a brand based in California that embodied the active lifestyle and clean food choices he wanted, Bert’s mission became clear – to create a Candy Contradiction – great tasting, sweet treats to satisfy his occasional sweet tooth without all junky ingredients he and his family were trying to avoid.  Besides being free of corn syrup, artificial colors and flavors, Surf Sweets candies are also free of the top 8 food allergens.

As TruSweets grew, we saw an opportunity to expand our offerings of organic candies and the TruJoy Sweets brand was born. USDA Organic Certified, Non GMO Project Verified, Gluten Free, Vegan and Kosher, TruJoy Sweets allow you to treat yourself better!

Our Philosophy

Quality: Use the highest quality ingredients while practicing transparent and authentic labeling.  Innovation: Focus on creating fun, innovative, and great tasting natural and organic confections.  Environment: Do our part to promote environmental responsibility while conducting socially responsible business.  Relationships: Create and sustain long-term relationships with our customers, vendors, and partners.

WE ARE A PROUD MEMBER OF 1% FOR THE PLANET!
As a member we donate a minimum of 1% of the sales from our products to a number of organizations that support environmental causes through 1% for the Planet, including the Rozalia Project, Sustainable Surf, Climate Cycle, and Healthy Child Healthy World.

For more information on Wholesome & TruSweets please visit their website.

For additional information on how Green Nature Marketing can help you source TruSweets product through distribution please contact us by clicking on this link.

Brand Certifications: Please note TruSweets offers select products that are Non-GMO Project Verified, USDA Organic Certified, Certified Vegan, Gluten Free, Fair Trade and Allergy Friendly.

Non GMO   USDA Organic web   Vegan Free   Gluten Free web   fair-trade-certified-logo-greyscale    1-percent

Overview

Wholesome Sweeteners, Inc., formed in 2001, is the nation’s leading provider of sustainable, environmentally and ethically responsible, great tasting sweeteners. We specialize in supplying Organic, Fair Trade Certified, Non-GMO Verified sugars, syrups, and honeys, all made from nature’s best resources.

Brand

Wholesome | TruSweets

Services

Sweeteners & Sweet Snacks

Products

Ingredients
Snacks
Vegan

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