ITO EN (North America) INC. was founded in May 2001 with the mission of introducing ITO EN’s line of green tea products and establishing a green tea culture and interest in the United States and beyond.

In 2002, the Teas’ Tea line of natural, unsweetened bottled tea was launched.  The product line functions as the centerpiece of ITO EN (North America) Inc. for it upholds ITO EN’s principles of Natural, Safe, Healthy, Well-Designed and Delicious.  The product was first introduced through wholesale distribution in New York City and the Tri-State area.

The breadth of ITO EN (North America) Inc. is increasing through the development of new beverage and loose leaf tea products, the expansion of its distribution network to a national level and the growth of its ecommerce operations.  With the attention of industry, the media, and the public, ITO EN (North America) Inc. is well on its way to making green tea a true part of the new American culture.


Food Philosophy

At ITO EN’s Central Research Institute we seek to confirm the health and nutritional benefits of green tea 
and vegetables from a scientific perspective.  We are constantly exploring new possibilities for a variety of ingredients, centering our efforts on green tea, along with other components that are part of Japan’s traditional culture and cuisine.  Today, we pursue our research in accordance with the public’s growing interest in various aspects besides flavor, such as safety, functionality and the use of additional nutritional elements, primarily vegetables

For more information on ITO EN please visit their website.

For additional information on how Green Nature Marketing can help you source ITO EN’s product through distribution please contact us by clicking on this link.

Brand Certifications: Please note ITO EN offers select products that are Non-GMO and Organic.

Non GMO   


ITO EN is one of the most trusted tea brands in the US. A leader in green tea and matcha, ITO EN is bringing Japanese tea culture to the US sustainably and responsibly.




RTD, whole leaf tea and matcha powder



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